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11:11 AM Air Freshener 300ml
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Nowruz Gifts
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Nowruz, the Persian New Year, arrives with the spring equinox around 20 to 21 March and is one of the oldest celebrations in the world. For Iranian, Afghan, Kurdish and Central Asian families across the UAE, it is a time of renewal: cleaning the home, setting the Haft-Seen table, visiting elders and exchanging gifts. This collection brings together Nowruz gifts and Persian New Year perfumes that capture that feeling of a fresh start, from bright florals and green fresh scents to warm woods for family evenings.
Buy Nowruz Gifts Online in the UAE
In Iranian, Afghan, Kurdish and Central Asian homes across the UAE, the weeks before the equinox are spent filling a shopping list: hyacinths for the table, new clothes, nuts and pastries, and small presents for every household you will visit. If you would rather tick off the gift side of that list in one sitting, you can buy perfume online in the UAE from 11:11 and have it brought to your door. We focus on scents that suit a spring visit, plus bakhoor for the hosts, so a single order can cover grandparents, in-laws and the friends who invite you to Sizdah Bedar.
Each 50ml Eau de Parfum carries up to 30% perfume oil and is designed to be long-lasting, which matters when a Nowruz visit turns into a full afternoon of tea and sweets. The price is AED 75 (was AED 99), and you can settle by cash on delivery, card, Tabby or Tamara. Short on time before the year turns? Our perfume gift sets are already paired, and the wider special occasion perfumes and gifts page gathers every festival we cover in one place.
Nowruz Traditions and Gifting in the UAE
Preparations for Nowruz begin weeks in advance with khaneh tekani, a thorough spring cleaning that clears the home for the year ahead. Families set a Haft-Seen table with seven symbolic items whose Persian names begin with the letter seen, such as sprouted greens, apples and garlic, alongside a mirror, candles and often a bowl of goldfish. In Afghan homes, a fruit-and-nut compote called haft mewa is prepared, and many communities mark the last Wednesday evening before the new year with bonfires.
The days after Nowruz are spent visiting relatives, starting with the eldest members of the family. Younger guests often receive small gifts or money, and visitors arrive with sweets, flowers or something special for the home. In the UAE, where many families live far from their hometowns, a thoughtful Nowruz gift delivered to a parent, a friend or a host is a meaningful way to share the celebration. Fragrance fits the spirit of the season perfectly: it feels personal, it refreshes the home, and it is a gift people use every day of the new year.
Nowruz Perfume Gifts for Him
For Nowruz visits, a clean, confident scent works well for the men in the family: think fresh citrus and green notes for daytime visits, or soft woods and amber for evening gatherings around the Haft-Seen table.
If he wears a dark suit to the first visit of the year and prefers a scent that people notice when he greets them, look at our perfume gifts for him, where amber, oud-style woods and gentle spice sit side by side. Uncles and grandfathers who host the family meal of sabzi polo ba mahi often like that warmth, while a younger cousin may prefer something lighter for the long picnic on the thirteenth day. Our men's perfumes page lets you compare both moods before you decide.
Nowruz Perfume Gifts for Her
Nowruz is a celebration of spring, so florals are a natural choice for her. Rose, jasmine and blossom notes echo the flowers, hyacinths and greenery that fill homes during the new year.
For the woman who sets the Haft-Seen with care, lays out the mirror and candles and keeps the samanu warm, a fragrance from our perfume gifts for her feels like a thank-you as much as a present. Rose and jasmine echo the spring flowers on her table, while a vanilla-musk blend suits the cooler evenings of March. If you want more choice, the full women's perfumes range runs from airy blossoms to richer evening scents, so you can match a mother, a sister-in-law or a close friend.
Gifts for the Home: Bakhoor and Air Fresheners
Khaneh tekani, the great spring clean, leaves the home bright and ready for guests, and a new scent for the house is a natural way to finish it. Our bakhoor arrives in a black cube box and gives a living room a warm, resin-sweet welcome when the first visitors arrive after the turn of the year. For a lighter touch between visits, an air freshener keeps the hallway and guest room fresh while the hyacinths fade. Many families bring both: bakhoor for the hosts and a spray for the household to use all season.
Choose Nowruz Gifts by Scent Family
Spring is at the heart of Nowruz, so our floral perfumes are the most fitting place to start, with rose, jasmine and white-flower notes that feel joyful and renewing. For a lighter gift that suits everyday wear, our fresh perfumes offer citrus, green and aquatic notes that feel as clean as a newly cleaned home. Warm woods and amber suit elders who prefer classic, deeper scents for family evenings.
Many families like to match the scent to the Haft-Seen itself: green notes for the sabzeh sprouts, a soft apple-and-blossom fruitiness for the sib, and something warm and spiced for the sumac and the evening candles. A floral for the hostess and a woody scent for the eldest guest is a pairing that rarely misses.
Best-Sellers and Nowruz Gift Ideas
When you are visiting a dozen homes over the first days of Farvardin, it helps to have a few reliable choices. Our best perfumes in the UAE are the scents customers reorder most, so they rarely miss with neighbours, colleagues or a family you only see at Nowruz. For the matriarch who gathers everyone at her home on the first day, browse our gifts for mom. Simple pairings that work well: a floral perfume with a box of gaz for an elder, bakhoor for the family that hosts the most visits, or a fresh scent for a student starting the year with exams ahead.
Gift Sets, Perfume Boxes and Discovery Sets
When you have a long list of Nowruz visits, from grandparents to aunts and neighbours, a perfume box from our edit saves you from choosing a different present for every house. For a younger cousin or a newly married couple starting their first year together, a perfume discovery set is a lovely way to wish them a fresh beginning: several scents to try as the new year unfolds. Every bottle arrives in our white gift tube, ready to set beside the Haft-Seen.
Nowruz Gift Delivery Across the UAE
Nowruz visits begin the moment the year turns, so it helps to have gifts in hand before the equinox. Delivery is free to every emirate and most orders arrive within 2 business days, whether your family gathers in Dubai, your friends host in Abu Dhabi or relatives live in Sharjah, Ajman, Al Ain, Ras Al Khaimah, Fujairah or Umm Al Quwain. Order in the week before 20 March and your presents will be ready for the first visit.
Why Choose 11:11 Perfume for Nowruz
Nowruz is about starting the year well, and 11:11 makes that easy: a UAE fragrance brand with 50ml Eau de Parfum made with up to 30% perfume oil and designed to be long-lasting, at AED 75 (was AED 99). You can pay by cash on delivery, card, Tabby or Tamara, delivery across the UAE is free, and every order is backed by our Golden Guarantee, so one order covers the hosts, the elders and the bakhoor for your own Haft-Seen table.
How to Choose the Right Nowruz Gift
A Nowruz gift should feel fresh and hopeful. Choose bright florals or green fresh scents for the season, warm woods for elders, and bakhoor or air fresheners for the family hosting the Haft-Seen table.
- For grandparents and elders: a warm woody scent or bakhoor shows respect on the first visits of the year.
- For the hostess: a spring floral that echoes the hyacinths on her table.
- For younger relatives: a fresh, green scent for a new beginning.
- For Sizdah Bedar picnics: a light, easy fragrance for a day outdoors.
Many of our customers celebrate more than one new year in spring. Two weeks after Nowruz come the April festivals, so you may also want our Pohela Boishakh gifts and Sinhala and Tamil New Year gifts, and for 1 January our New Year gifts.
FAQs
When is Nowruz?
Nowruz falls on the spring equinox, usually on 20 or 21 March. Celebrations and family visits often continue for around two weeks, ending with Sizdah Bedar on the thirteenth day.
What is a good Nowruz gift?
Popular Nowruz gifts include sweets, flowers, small gifts for children and something for the home. A floral or fresh perfume, or a bakhoor and perfume pairing for the host, makes a thoughtful and practical choice.
Which scents suit Persian New Year?
Spring florals such as rose and jasmine, green fresh notes, and soft woods for elders all suit the renewing spirit of Persian New Year.
Can I send a Nowruz gift to someone hosting Sizdah Bedar?
Yes. A light fresh perfume or an air freshener for the car makes a cheerful gift for the thirteenth-day picnic, and it can be delivered anywhere in the UAE within about 2 business days.
Can I get Nowruz gifts delivered before the equinox?
Yes. Delivery is free across the UAE and most orders arrive within 2 business days. Because the exact moment of the new year (tahvil-e sal) can fall at any hour, ordering in the second week of March gives you time to sort every gift by household before the first visits.
What should I bring to the first Nowruz visit at my grandparents' home?
Elders are visited first, so a respectful gift helps: a warm woody perfume or a bakhoor box for the household, alongside the traditional sweets. Our 50ml Eau de Parfum is AED 75 (was AED 99).
Can I pay on delivery for a Nowruz order?
Yes. Cash on delivery is available, as well as card and instalments with Tabby or Tamara, which helps when you are buying for several families at once.
Will the gifts look presentable next to the Haft-Seen?
Yes. Perfumes arrive in our white gift tube and bakhoor in a black cube box, so they sit neatly beside the sweets and flowers you bring to each home.









